Postura Project - Week 1

Fashion + Nationalism: Why I *can’t* be a fashion blogger

Because I am as good at posing for photographs as I am at singing. The poor people who have been to karaoke with me would know EXACTLY what I mean. So! A tip of the hat to fashion bloggers who do it so effortlessly — I mean, if I had 50 pesos for every time I don’t end a photoshoot with a frustrated photographer because of my nervousness & awkwardness… I’d have 50 pesos. I’m talking like, best case scenario.

And this is why I jump instead.

But first — What is Postura Project all about?

Photo by Art Alera || Shot at Ayala Museum

“The hope for the Postura Project is to become a portal for Filipino branded fashion and locally inspired looks. Started by four fashionalism advocates Arriane Serafico, Knox Balbastro, Sarah Meier, and David Guison, it has a very simple mission. To get fellow Filipinos to start wearing something Filipino everyday.

To kick-start the movement, we’re posing a challenge to ourselves — to wear something Filipino everyday, for one whole month. This is to show how we’re loud and proud, and we firmly believe that “Made in the Philippines” can be young, fun, and fashionable. We show how it takes very little effort to incorporate a piece of Philippine fashion into your everyday outfit.”

This started as a nugget of an idea back in November last year, but I wanted to stay true with my theme for this year (Shipping & Empowering) — so I had to make sure it didn’t stay as an idea.

Unsolicited advice: Just in the same way that they say #picsoritdidnthappen, an idea, no matter how great, will remain just that — an idea — until you act on it and make it happen.

What is Filipino fashion for me?

Defining it is too daunting a task for me, especially since I’m not directly in the industry. I’m really more of just a rabid supporter and consumer! What I can identify though, is what kind of Filipino fashion I’m most drawn to, and that is: Filipino fashion products with a story.

I love finding out about what indigenous materials were used in a particular necklace, what empowered Filipino community weaved the cloth for a particular bag — and I make sure that I always relay that story to as much people as I can: friends, colleagues, foreigners I meet in my travels.

I’m absolutely horrible at small talk, but I swear, the unique Filipino items I wear have sparked countless interesting conversations for me!

Why am I doing this 30-day challenge?

I actually started doing this as a personal challenge last November (if you remember this blog post) — because to me, it was a personal commitment to support young Pinoy entrepreneurs. Instead of putting all my shopping money in the cash registers of foreign brands, I wanted to somehow put it into the cash flow of independent designers/entrepreneurs instead.

And now, it’s already evolved into a subconscious habit. While shopping, I now gravitate towards Filipino stores a lot more than I used to. I actually find myself debating in my mind: “Do I want this ring from Forever 21, or could I find an equally interesting ring from a local brand instead?” And so I also want to challenge other young Filipinos to develop the same habit — because it’s really not that hard! After a few weeks of doing it, it becomes perfectly natural.

Allow me to disclaim though: I’m not saying don’t wear products from Topshop, Zara, Forever21, etc. Not at all! All I’m challenging you to do is: Just wear something Filipino, even just a single thing, and do it everyday.

What do I hope will come out of it?

Accessories, clothes, shoes, bags: these things can’t speak. (If they could then I wouldn’t have such a hard time digging through my closet every morning — I can just ask specific items where they are and they’ll answer!) But the people who wear them can.

And that’s what I want young, fashion-loving Filipinos to become: individual megaphones for the amazing products that our Filipino fashion entrepreneurs produce.

Wear it and talk about it, whether it’s in your office, school, your blog, or on It’s a fantastic way to marry your love for fashion, and doing your part in nation building: Wear local and be vocal about it.

Be proactive, participate: Submit your own looks!

My favorite (and the most surprising) thing so far is the fact that my real-life friends and colleagues are actually getting encouraged to participate in the project! (Thank you Kai, Ate Stella, Maryanne!)

I hope more of you guys also start submitting your own photos — guidelines are on our Facebook page. Remember, the photo doesn’t have to be of professional quality, the outfit doesn’t have to be extremely elaborate, in fact, it doesn’t have to be the whole outfit itself! Photos of particular locally-made items are also okay. :)

Official Website || Like us on Facebook || Follow us on Tumblr || Twitter hashtag: #PosturaPH

Week 1 is done! What outfit/jump shot do you like best so far? Any other recommendations for Filipino brands I should check out? Let me know in the comments below! :)

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  • Brandi

    I love your jumping pictures, they are better than most people’s poses!


    This article is hilarious (about the singing) but I think you look great and your pictures are not awkward at all! :)

  • Madon Padilla

    i think you’re a lot better than you think arriane!!! :) I love them!

  • kpoplover0394

    i really want to have good kpop fashion sense :(

  • Kaye

    OMG! I salute you for doing levitation shots with heels on. Amazing! :)